{"id":5484,"date":"2024-10-20T17:47:36","date_gmt":"2024-10-20T11:17:36","guid":{"rendered":"https:\/\/beaconfund.com\/nu-sang-lap-australia-den-viet-nam-lap-quy-dau-tu-von-vay-khong-chay-theo-loi-nhuan-hay-tang-truong-nong-nham-den-sme-bi-bo-quen-duoc-lanh-dao-boi-phu-nu\/"},"modified":"2025-07-15T09:57:56","modified_gmt":"2025-07-15T03:27:56","slug":"nu-sang-lap-australia-den-viet-nam-lap-quy-dau-tu-von-vay-khong-chay-theo-loi-nhuan-hay-tang-truong-nong-nham-den-sme-bi-bo-quen-duoc-lanh-dao-boi-phu-nu","status":"publish","type":"post","link":"https:\/\/beaconfund.com\/vi\/nu-sang-lap-australia-den-viet-nam-lap-quy-dau-tu-von-vay-khong-chay-theo-loi-nhuan-hay-tang-truong-nong-nham-den-sme-bi-bo-quen-duoc-lanh-dao-boi-phu-nu\/","title":{"rendered":"N\u1eef s\u00e1ng l\u1eadp Australia \u0111\u1ebfn Vi\u1ec7t Nam l\u1eadp qu\u1ef9 \u0111\u1ea7u t\u01b0 v\u1ed1n vay: Kh\u00f4ng ch\u1ea1y theo l\u1ee3i nhu\u1eadn hay t\u0103ng tr\u01b0\u1edfng n\u00f3ng, nh\u1eafm \u0111\u1ebfn SME \u201cb\u1ecb b\u1ecf qu\u00ean\u201d \u0111\u01b0\u1ee3c l\u00e3nh \u0111\u1ea1o b\u1edfi ph\u1ee5 n\u1eef"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\"\"<\/div>\n
B\u00ean c\u1ea1nh kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng v\u00e0 ph\u1ee5c h\u1ed3i, Beacon c\u0169ng \u0111\u1ec1 cao s\u1ef1 \u0111a d\u1ea1ng trong b\u1ed1i c\u1ea3nh VUCA hi\u1ec7n nay.<\/strong><\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Shuyin Tang \u2013 ng\u01b0\u1eddi ph\u1ee5 n\u1eef Australia b\u00e9n duy\u00ean v\u1edbi Vi\u1ec7t Nam sau 1 n\u0103m nh\u1eadn nhi\u1ec7m v\u1ee5 v\u00e0 \u0111\u00e3 quay l\u1ea1i l\u1eadp qu\u1ef9 \u0111\u1ea7u t\u01b0 t\u1ea1o t\u00e1c \u0111\u1ed9ng Beacon Fund \u2013 \u0111\u01b0\u1ee3c bi\u1ebft \u0111ang t\u0103ng c\u01b0\u1eddng h\u1ecdc ti\u1ebfng Vi\u1ec7t. \u201cC\u00f3 l\u00fac th\u0103ng c\u00f3 l\u00fac tr\u1ea7m nh\u01b0ng t\u00f4i v\u1eabn ki\u00ean tr\u00ec<\/i>\u201d, b\u00e0 chia s\u1ebb.<\/p>\n

T\u01b0\u01a1ng t\u1ef1 nh\u01b0 vi\u1ec7c d\u1eabn d\u1eaft Beacon Fund \u2013 qu\u1ef9 \u0111\u1ea7u t\u01b0 t\u1ea1o t\u00e1c \u0111\u1ed9ng \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam chuy\u00ean h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf l\u00e3nh \u0111\u1ea1o b\u1edfi ph\u1ee5 n\u1eef ho\u1eb7c \u0111\u1ed9i ng\u0169 \u0111a d\u1ea1ng v\u1ec1 gi\u1edbi. B\u00e0 cho bi\u1ebft \u0111\u00e3 v\u00e0 \u0111ang kh\u00e1m ph\u00e1 ra nhi\u1ec1u \u0111i\u1ec1u m\u1edbi m\u1ebb v\u1ec1 b\u1ea3n th\u00e2n trong h\u00e0nh tr\u00ecnh s\u00e1ng l\u1eadp n\u00e0y. D\u00f9 tr\u01b0\u1edbc \u0111\u00e2y \u0111\u00e3 t\u1eebng gi\u1eef nhi\u1ec1u vai tr\u00f2 l\u00e3nh \u0111\u1ea1o, nh\u01b0ng t\u1ef1 m\u00ecnh kh\u1edfi nghi\u1ec7p theo Shuyin Tang l\u1ea1i l\u00e0 m\u1ed9t tr\u1ea3i nghi\u1ec7m ho\u00e0n to\u00e0n kh\u00e1c. <\/p>\n

\u201cC\u00f3 m\u1ed9t c\u1ea3m gi\u00e1c th\u1ecfa m\u00e3n s\u00e2u s\u1eafc khi bi\u1ebfn m\u1ed9t \u00fd t\u01b0\u1edfng t\u1eeb “kh\u00f4ng c\u00f3 g\u00ec” th\u00e0nh hi\u1ec7n th\u1ef1c. S\u1ef1 ki\u00ean c\u01b0\u1eddng c\u1ea7n c\u00f3 \u0111\u1ec3 theo \u0111u\u1ed5i h\u00e0nh tr\u00ecnh n\u00e0y \u0111\u00e3 gi\u00fap t\u00f4i th\u1ea5u hi\u1ec3u v\u00e0 \u0111\u1ed3ng c\u1ea3m h\u01a1n v\u1edbi c\u00e1c doanh nh\u00e2n kh\u00e1c. M\u1eb7c d\u00f9 qu\u1ea3n l\u00fd m\u1ed9t qu\u1ef9 \u0111\u1ea7u t\u01b0 ch\u1eafc ch\u1eafn l\u00e0 kh\u00e1c, c\u00f3 l\u1ebd d\u1ec5 d\u00e0ng h\u01a1n so v\u1edbi \u0111i\u1ec1u h\u00e0nh m\u1ed9t doanh nghi\u1ec7p, nh\u01b0ng gi\u1edd \u0111\u00e2y t\u00f4i hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 s\u1ee9c m\u1ea1nh v\u00e0 s\u1ef1 b\u1ec1n b\u1ec9 \u0111\u1ec3 x\u00e2y d\u1ef1ng n\u00ean m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3 t\u1eeb con s\u1ed1 kh\u00f4ng\u201d, b\u00e0 n\u00f3i.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

\"N\u1eef<\/p>\n

\"N\u1eef<\/p>\n

\u1ea2nh: \u0110\u1ed9i ng\u0169 Beacon Fund.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Beacon \u0111u\u031b\u01a1\u0323c tha\u0300nh l\u1ea1\u0302p va\u0300o na\u0306m 2020, la\u0300 m\u1ecd\u0302t quy\u0303 \u0111\u00e2\u0300u tu\u031b theo la\u0306ng ki\u0301nh gi\u01a1\u0301i \u0111\u00ea\u0301n t\u01b0\u0300 Singapore. Kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t qu\u1ef9 \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m, c\u0169ng kh\u00f4ng mang h\u00ecnh h\u00e0i m\u1ed9t ng\u00e2n h\u00e0ng c\u1ea5p t\u00edn d\u1ee5ng, Beacon mang \u0111\u1ebfn m\u1ed9t h\u00ecnh th\u1ee9c \u0111\u1ea7u t\u01b0 ho\u00e0n to\u00e0n m\u1edbi v\u1edbi t\u00ean g\u1ecdi \u0110\u1ea7u t\u01b0 v\u1ed1n vay (Debt Investment). <\/p>\n

Trong \u0111\u00f3, Beacon s\u1ebd t\u1eadp trung v\u00e0o n\u1ed9i l\u1ef1c kinh doanh v\u00e0 nh\u1eefng g\u00ec doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c thay v\u00ec nh\u1eefng g\u00ec h\u1ecd s\u1edf h\u1eefu. \u0110\u1eb7c bi\u1ec7t, v\u1edbi s\u1ea3n ph\u1ea9m v\u00f4\u0301n vay h\u00f4\u0303n h\u01a1\u0323p<\/b>, doanh nghi\u1ec7p s\u1ebd ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c chi ph\u00ed v\u1ed1n, v\u00ed d\u1ee5 nh\u01b0 gi\u1ea3m l\u00e3i su\u1ea5t tr\u00ean k\u1ebft qu\u1ea3 kinh doanh ho\u1eb7c t\u1ea1o \u0111\u01b0\u1ee3c c\u00e1c t\u00e1c \u0111\u1ed9ng x\u00e3 h\u1ed9i. H\u00ecnh th\u1ee9c n\u00e0y \u0111\u01b0\u1ee3c Beacon g\u1ecdi l\u00e0 c\u1ea5u tr\u00fac \u0111\u1ea7u t\u01b0 li\u00ean k\u1ebft t\u1ea1o t\u00e1c \u0111\u1ed9ng (Impact-linked). \u0110\u00e2y l\u00e0 kh\u00e1i ni\u1ec7m m\u1edbi t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam <\/b>, th\u00f4ng qua c\u1ea5u tr\u00fac n\u00e0y SME c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed v\u1ed1n, t\u1eeb \u0111\u00f3 gi\u00fap h\u1ecd t\u1eadp trung h\u01a1n v\u00e0o c\u00e1c \u01b0u ti\u00ean kh\u00e1c \u0111\u1ec3 theo \u0111u\u1ed5i s\u1ee9 m\u1ec7nh, m\u1ee5c ti\u00eau kinh doanh c\u1ee7a m\u00ecnh.<\/p>\n

Beacon c\u0169ng x\u00e1c \u0111\u1ecbnh l\u00e0 \u0111\u1ed1i t\u00e1c l\u00e2u d\u00e0i c\u1ee7a doanh nghi\u1ec7p m\u00e0 h\u1ecd \u0111\u1ea7u t\u01b0. Ngo\u00e0i t\u00e0i ch\u00ednh, qu\u1ef9 c\u00f2n cung c\u1ea5p gi\u00e1 tr\u1ecb gia t\u0103ng nh\u01b0 c\u1ed1 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c, k\u1ebft n\u1ed1i c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0, chuy\u00ean gia, m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, t\u0103ng c\u01b0\u1eddng \u0111\u1ed9i ng\u0169 l\u00e3nh \u0111\u1ea1o. <\/p>\n

\u0110\u01b0\u1ee3c bi\u1ebft, Beacon ra \u0111\u1eddi trong b\u1ed1i c\u1ea3nh \u0111\u1ea7y th\u00e1ch th\u1ee9c khi \u0111\u1ea1i d\u1ecbch Covid-19 b\u00f9ng ph\u00e1t. Do \u0111\u00f3, ngay t\u1eeb \u0111\u1ea7u qu\u1ef9 t\u1eadp trung v\u00e0o y\u1ebfu t\u1ed1 b\u1ec1n v\u1eefng trong kinh doanh, thay v\u00ec ch\u1ea1y theo l\u1ee3i nhu\u1eadn nh\u01b0 nh\u1eefng qu\u1ef9 m\u1ea1o hi\u1ec3m. \u0110\u1eb7c bi\u1ec7t, doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SME) theo Beacon l\u00e0 \u201cph\u00e2n kh\u00fac b\u1ecb b\u1ecf qu\u00ean\u201d t\u1ea1i Vi\u1ec7t Nam. SME chi\u1ebfm \u0111a s\u1ed1 (~97%) t\u1ed5ng s\u1ed1 doanh nghi\u1ec7p c\u1ea3 n\u01b0\u1edbc c\u0169ng nh\u01b0 t\u1ea1o ph\u1ea7n l\u1edbn c\u00f4ng \u0103n vi\u1ec7c l\u00e0m, nh\u01b0ng l\u1ea1i \u00edt \u0111\u01b0\u1ee3c quan t\u00e2m b\u1eb1ng startup. Th\u00e1ch th\u1ee9c c\u00f2n l\u1edbn h\u01a1n \u0111\u1ed1i v\u1edbi c\u00e1c SME \u0111\u01b0\u1ee3c d\u1eabn d\u1eaft b\u1edfi ph\u1ee5 n\u1eef, do nh\u1eefng th\u00e0nh ki\u1ebfn v\u1ec1 gi\u1edbi t\u00ednh. <\/p>\n

Hi\u1ec7n, Beacon \u0111\u00e3 v\u00e0 \u0111ang \u0111\u1ed3ng h\u00e0nh c\u00f9ng 9 doanh nghi\u1ec7p \u0111\u1ebfn t\u1eeb nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c nhau nh\u01b0 HAPAS, MindX, Hoa N\u1eafng, B\u1ed3 C\u00e2u\u2026<\/b> Ri\u00eang n\u0103m 2024, Beacon th\u1ef1c hi\u1ec7n 3 th\u01b0\u01a1ng v\u1ee5 h\u1ed7 tr\u1ee3 v\u1ed1n cho CAS Energy (CEO Nguy\u1ec5n Ph\u1ea1m C\u1ea9m T\u00fa), CTCP T\u1eadp \u0111o\u00e0n Th\u1ef1c ph\u1ea9m Hoa Sen \u2013 Lotus Group v\u00e0 T\u1eadp \u0111o\u00e0n Hoa Sen Vi\u1ec7t (HSVG) – ch\u1ee7 qu\u1ea3n chu\u1ed7i b\u00e1n l\u1ebb m\u1ef9 ph\u1ea9m Beauty Box. M\u1edbi \u0111\u00e2y, qu\u1ef9 v\u1eeba \u201cb\u1eaft tay\u201d v\u1edbi Ch\u00ednh ph\u1ee7 Australia trong ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ea7u t\u01b0 cho c\u00e1c n\u1eef l\u00e3nh \u0111\u1ea1o t\u1ea1i Vi\u1ec7t Nam. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

\"N\u1eef<\/p>\n

\"N\u1eef<\/p>\n

\u1ea2nh: \u0110\u1ed9i ng\u0169 HAPAS.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Trong \u0111\u00f3, HAPAS – chu\u1ed7i b\u00e1n l\u1ebb qu\u1ea7n \u00e1o v\u00e0 ph\u1ee5 ki\u1ec7n n\u1eef – l\u00e0 m\u1ed9t trong nh\u1eefng \u0111\u01a1n v\u1ecb \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c Beacon ch\u1ecdn \u0111\u1ed3ng h\u00e0nh t\u1ea1i Vi\u1ec7t Nam.<\/p>\n

Nh\u1eadn v\u1ed1n t\u1eeb Beacon v\u00e0o th\u00e1ng 11\/2022, \u00f4ng L\u00ea M\u1ea1nh Chung – Nh\u00e0 S\u00e1ng l\u1eadp ki\u00eam CEO HAPAS \u2013 cho bi\u1ebft \u0111\u00f3 c\u0169ng l\u00e0 giai \u0111o\u1ea1n Vi\u1ec7t Nam b\u1eaft \u0111\u1ea7u b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n kinh t\u1ebf suy tho\u00e1i, t\u00ecnh h\u00ecnh b\u00e1n l\u1ebb tr\u1edf n\u00ean \u1ea3m \u0111\u1ea1m, nhu c\u1ea7u b\u1ecb c\u1eaft gi\u1ea3m. <\/b>HAPAS l\u00fac b\u1ea5y gi\u1edd g\u1eb7p r\u1ea5t nhi\u1ec1u kh\u00f3 kh\u0103n, doanh thu b\u1ecb s\u1ee5t gi\u1ea3m 50% so v\u1edbi c\u00e1c th\u00e1ng tr\u01b0\u1edbc \u0111\u00f3, c\u00e1c c\u1eeda h\u00e0ng m\u1edbi kh\u00f4ng \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c Ebitda m\u1ee5c ti\u00eau, trong khi nh\u1eefng c\u1eeda h\u00e0ng c\u0169 tr\u01b0\u1edbc \u0111\u00e2y ho\u1ea1t \u0111\u1ed9ng r\u1ea5t t\u1ed1t th\u00ec \u0111ang b\u1ecb gi\u1ea3m 40-60% doanh thu\u2026<\/p>\n

V\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb Beacon, chu\u1ed7i \u0111\u01b0\u1ee3c bi\u1ebft b\u1eaft tay v\u00e0o c\u00f4ng cu\u1ed9c t\u00e1i c\u1ea5u tr\u00fac bao g\u1ed3m t\u00e1i \u0111\u1ecbnh v\u1ecb l\u1ea1i th\u01b0\u01a1ng hi\u1ec7u, chuy\u1ec3n d\u1ecbch t\u1eeb t\u1eadp trung v\u00e0o m\u00f4 h\u00ecnh c\u1eeda h\u00e0ng Offline sang m\u00f4 h\u00ecnh Online (trong \u0111\u00f3 TM\u0110T l\u00e0 \u0111i\u1ec3m nh\u1ea5n quan tr\u1ecdng), c\u1eaft gi\u1ea3m nh\u1eefng th\u1ee9 kh\u00f4ng hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 x\u00e2y d\u1ef1ng v\u0103n ho\u00e1 C\u00f4ng ty ng\u00e0y m\u1ed9t r\u00f5 n\u00e9t h\u01a1n.<\/p>\n

V\u00e0 h\u00f4m nay, HAPAS \u0111ang \u0111\u00f3n nh\u1eefng t\u00edn hi\u1ec7u c\u1ef1c k\u1ef3 kh\u1edfi s\u1eafc. \u201cN\u1ebfu tr\u01b0\u1edbc khi th\u1eddi \u0111i\u1ec3m Beacon r\u00f3t v\u1ed1n, t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng doanh thu h\u00e0ng n\u0103m c\u1ee7a HAPAS t\u1eeb 5-10%. Th\u00ec \u0111\u1ebfn n\u0103m 2024 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng doanh thu \u0111\u1ea1t 170% (g\u1ea5p h\u00e0ng ch\u1ee5c l\u1ea7n), bi\u00ean l\u00e3i g\u1ed9p c\u1ee7a HAPAS c\u1ea3i thi\u1ec7n t\u0103ng 45% so v\u1edbi th\u1eddi \u0111i\u1ec3m tr\u01b0\u1edbc \u0111\u00f3 <\/i> \u201d, \u00f4ng M\u1ea1nh Chung h\u00e0o h\u1ee9ng k\u1ec3.<\/p>\n

Chu\u1ed7i c\u0169ng v\u1eeba m\u1edf m\u1edbi th\u00eam 7 c\u1eeda h\u00e0ng tr\u00ean c\u1ea3 n\u01b0\u1edbc sau 9 th\u00e1ng \u0111\u1ea7u n\u0103m, quy m\u00f4 nh\u00e2n s\u1ef1 t\u0103ng 15% v\u00e0 thu nh\u1eadp trung b\u00ecnh c\u1ee7a m\u1ed7i nh\u00e2n s\u1ef1 t\u0103ng 12% so v\u1edbi th\u1eddi \u0111i\u1ec3m tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n

Trong c\u00e1c n\u0103m t\u1edbi, HAPAS \u0111\u1eb7t m\u1ee5c ti\u00eau ti\u1ebfp t\u1ee5c t\u1eadn d\u1ee5ng xu th\u1ebf ph\u00e1t tri\u1ec3n TM\u0110T t\u1ea1i Vi\u1ec7t Nam \u0111\u1ec3 chi\u1ebfm l\u0129nh v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u tr\u00ean c\u00e1c s\u00e0n TM\u0110T. Song song, C\u00f4ng ty c\u0169ng ch\u00fa tr\u1ecdng \u0111\u1ea9y nhanh t\u1ed1c \u0111\u1ed9 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u00e0 s\u1eed d\u1ee5ng AI \u0111\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean, t\u0103ng kh\u1ea3 n\u0103ng ra quy\u1ebft \u0111\u1ecbnh m\u1ed9t c\u00e1ch nhanh ch\u00f3ng, hi\u1ec7u qu\u1ea3. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

\"N\u1eef<\/p>\n

\"N\u1eef<\/p>\n

\u1ea2nh: \u0110\u1ea1i di\u1ec7n Beacon Fund v\u00e0 Lotus Group.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Hay Lotus Group \u2013 c\u00f4ng ty d\u1ecbch v\u1ee5 \u1ea9m th\u1ef1c v\u1eadn h\u00e0nh theo m\u00f4 h\u00ecnh nh\u00e0 h\u00e0ng Nh\u1eadt B\u1ea3n t\u1ea1i Vi\u1ec7t Nam \u2013 ghi nh\u1eadn 9 th\u00e1ng \u0111\u1ea7u n\u0103m doanh thu t\u0103ng tr\u01b0\u1edfng 18% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m 2023.<\/p>\n

Lotus \u0111\u01b0\u1ee3c bi\u1ebft nh\u1eadn v\u1ed1n l\u00ean \u0111\u1ebfn h\u00e0ng tri\u1ec7u USD t\u1eeb Beacon v\u00e0o th\u00e1ng 4\/2024<\/b>. Ngay sau \u0111\u00f3, C\u00f4ng ty \u0111\u00e3 ti\u1ebfn h\u00e0nh chuy\u1ec3n \u0111\u1ed5i m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 d\u1ee5ng c\u1ee5 h\u1ed9p, \u1ed1ng h\u00fat sang d\u1ea1ng gi\u1ea5y \u0111\u1ec3 th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng h\u01a1n. Lotus c\u0169ng tri\u1ec3n khai nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh training n\u1ed9i b\u1ed9. m\u1edf th\u00eam \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u00e0 h\u00e0ng m\u1edbi, nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n th\u00eam \u201cmenu seasonal\u201d phong ph\u00fa\u2026 <\/p>\n

Chia s\u1ebb v\u1ec1 k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n th\u1eddi gian t\u1edbi, trong b\u1ed1i c\u1ea3nh ng\u00e0nh F&B v\u1eeba c\u00f3 nhi\u1ec1u ti\u1ec1m n\u0103ng nh\u1eefng c\u0169ng kh\u00f4ng k\u00e9m th\u1eed th\u00e1ch do chi ti\u00eau s\u1ee5t gi\u1ea3m, b\u00e0 Ch\u1ecb L\u00ea V\u00e2n M\u00e2y, Ch\u1ee7 t\u1ecbch H\u0110QT ki\u00eam T\u1ed5ng Gi\u00e1m \u0111\u1ed1c Lotus Group, cho bi\u1ebft: \u201cC\u00f4ng ty s\u1ebd t\u1eadp trung c\u1ea3i thi\u1ec7n doanh thu c\u00e1c nh\u00e0 h\u00e0ng ch\u01b0a \u0111\u1ea1t doanh thu t\u1ed1i thi\u1ec3u, th\u00f4ng qua c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u201ctrade & brand marketing<\/i>\u201d, c\u0169ng nh\u01b0 ch\u1ea1y th\u1eed m\u00f3n cho c\u00e1c kh\u00e1ch h\u00e0ng v\u00e3ng lai khi c\u00f3 th\u1ec3\u201d.<\/p>\n

B\u00e0 M\u00e2y c\u0169ng nh\u1ea5n m\u1ea1nh b\u00ed quy\u1ebft \u0111\u1ec3 t\u1ed3n t\u1ea1i trong ng\u00e0nh h\u00e0ng F&B, ch\u00ednh l\u00e0 \u0111a d\u1ea1ng v\u1ec1 tu\u1ed5i t\u00e1c. B\u1edfi, \u0111\u1eb7c th\u00f9 c\u1ee7a ng\u00e0nh l\u00e0 th\u1ecb hi\u1ebfu c\u00e1c l\u1ee9a tu\u1ed5i thay \u0111\u1ed5i th\u01b0\u1eddng xuy\u00ean, nh\u1ea5t l\u00e0 v\u1edbi gi\u1edbi tr\u1ebb. <\/b>V\u00e0 Lotus lu\u00f4n khuy\u1ebfn kh\u00edch c\u00e1c b\u1ea1n tr\u1ebb \u0111\u01b0a \u00fd ki\u1ebfn v\u1ec1 menu, m\u00f3n \u0103n v\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn marketing.<\/p>\n

Song song, \u0111a d\u1ea1ng v\u1ec1 gi\u00e1o d\u1ee5c, v\u00f9ng mi\u1ec1n s\u1ebd gi\u00fap C\u00f4ng ty hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng h\u01a1n, \u0111\u01b0\u1ee3c nghe nh\u1eefng \u00fd ki\u1ebfn \u0111\u00f3ng g\u00f3p \u0111a chi\u1ec1u c\u1ee7a nh\u00e2n vi\u00ean gi\u00fap \u00edch nhi\u1ec1u cho vi\u1ec7c kinh doanh c\u1ee7a m\u00ecnh.<\/p>\n

Ngo\u00e0i ra, theo b\u00e0 M\u00e2y, vi\u1ec7c \u0111a d\u1ea1ng v\u1ec1 gi\u1edbi t\u00ednh r\u1ea5t quan tr\u1ecdng trong ngh\u00e0nh v\u00ec trong qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c l\u00e2u d\u00e0i, c\u00f3 th\u1ec3 th\u1ea5y c\u00e1c b\u1ea1n n\u1eef th\u01b0\u1eddng s\u1ebd l\u00e0 ng\u01b0\u1eddi tinh \u00fd v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng khi tr\u1ea3i nghi\u1ec7m b\u1eefa \u0103n h\u01a1n v\u00e0 th\u01b0\u1eddng s\u1ebd l\u00e0 ng\u01b0\u1eddi ch\u1ec9n chu h\u01a1n trong qu\u1ea3n l\u00fd v\u1eadn h\u00e0nh.<\/p>\n

Tr\u1edf l\u1ea1i v\u1edbi Beacon, Shuyin Tang t\u00e2m s\u1ef1 : “L\u1eafng nghe c\u00e1c l\u00e3nh \u0111\u1ea1o c\u1ee7a HAPAS v\u00e0 Lotus Group ph\u1ea3n \u00e1nh v\u1ec1 gi\u00e1 tr\u1ecb c\u1ee7a s\u1ef1 \u0111a d\u1ea1ng trong doanh nghi\u1ec7p c\u1ee7a h\u1ecd th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t \u0111i\u1ec1u \u00fd ngh\u0129a \u2013 c\u0169ng ch\u00ednh l\u00e0 l\u1eddi nh\u1eafc nh\u1edb ch\u00fang t\u00f4i v\u1ec1 l\u00fd do t\u1ea1i sao Beacon quy\u1ebft \u0111\u1ecbnh h\u1ee3p t\u00e1c v\u1edbi nh\u1eefng c\u00f4ng ty nh\u01b0 v\u1eady<\/i>\u201d.<\/p>\n

Beacon c\u0169ng \u0111\u1ec1 cao s\u1ef1 \u0111a d\u1ea1ng trong b\u1ed1i c\u1ea3nh VUCA hi\u1ec7n nay . \u201c\u0110a d\u1ea1ng \u0111\u00f4i khi nghe gi\u1ed1ng nh\u01b0 m\u1ed9t t\u1eeb th\u00f4ng d\u1ee5ng ho\u1eb7c ch\u1ec9 l\u00e0 m\u1ed9t \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 \u0111\u00e1p \u1ee9ng, nh\u01b0ng nh\u1eefng v\u00ed d\u1ee5 th\u1ef1c t\u1ebf t\u1eeb nh\u1eefng doanh nghi\u1ec7p n\u00e0y cho th\u1ea5y s\u1ef1 \u0111a d\u1ea1ng c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 trong kinh doanh. Kinh nghi\u1ec7m c\u1ee7a h\u1ecd cho th\u1ea5y vi\u1ec7c tr\u00e2n tr\u1ecdng c\u00e1c quan \u0111i\u1ec3m v\u00e0 k\u1ef9 n\u0103ng kh\u00e1c nhau c\u00f3 th\u1ec3 t\u1ea1o ra k\u1ebft qu\u1ea3 kinh doanh h\u1eefu h\u00ecnh \u2013 v\u00ed d\u1ee5 nh\u01b0 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng ho\u1eb7c t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n nh\u00e2n vi\u00ean t\u1ed1t h\u01a1n. T\u00f4i hy v\u1ecdng \u0111i\u1ec1u n\u00e0y s\u1ebd truy\u1ec1n c\u1ea3m h\u1ee9ng cho c\u00e1c c\u00f4ng ty kh\u00e1c nh\u00ecn nh\u1eadn \u0111\u1ed9i ng\u0169 v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd th\u00f4ng qua m\u1ed9t l\u0103ng k\u00ednh t\u01b0\u01a1ng t\u1ef1 <\/i>\u201d, b\u00e0 n\u00f3i.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Tri T\u00fac<\/b><\/p>\n

Nh\u1ecbp s\u1ed1ng th\u1ecb tr\u01b0\u1eddng<\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

B\u00ean c\u1ea1nh kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng v\u00e0 ph\u1ee5c h\u1ed3i, Beacon c\u0169ng \u0111\u1ec1 cao s\u1ef1 \u0111a d\u1ea1ng trong b\u1ed1i c\u1ea3nh VUCA hi\u1ec7n nay.<\/p>\n","protected":false},"author":12,"featured_media":5478,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[68],"tags":[],"class_list":["post-5484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-goc-kien-thuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/beaconfund.com\/vi\/wp-json\/wp\/v2\/posts\/5484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beaconfund.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beaconfund.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beaconfund.com\/vi\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/beaconfund.com\/vi\/wp-json\/wp\/v2\/comments?post=5484"}],"version-history":[{"count":0,"href":"https:\/\/beaconfund.com\/vi\/wp-json\/wp\/v2\/posts\/5484\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beaconfund.com\/vi\/wp-json\/wp\/v2\/media\/5478"}],"wp:attachment":[{"href":"https:\/\/beaconfund.com\/vi\/wp-json\/wp\/v2\/media?parent=5484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beaconfund.com\/vi\/wp-json\/wp\/v2\/categories?post=5484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beaconfund.com\/vi\/wp-json\/wp\/v2\/tags?post=5484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}